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Product and Brand management for agri-input marketing in digital era

Agriculture has been the backbone of the India' economic system. Agricultural inputs and related services are the basic requirements for agricultural sector to meet the growing requirements of right food supply with the growth of population. Raising the productivity of the crops, vegetables, and livestock depends on the quality farm inputs such as seeds, fertilizers, chemicals, implements, etc. and services such as credits, insurance, consultancy, etc. demands for anefficient delivery system for agricultural inputs and services. Rapid growth in demand for the agricultural inputs, coupled with the growing competition, changes in the profile of farmers and their bargaining power has resulted into the need for being innovative in marketing of inputs. Moreover, the digital revolution has put the product & brand managers to re-visit the way their product/brand has been communicated and promoted among the target market. Therefore, it has become essential for the team involved in managing the product and brand to enhance their knowledge and skills to build their career and growth and performance of their organization at large.



FOR WHOM

The program is primarily designed for the middle and senior level managers involved in Marketing of Agricultural inputs, who are responsible for business development, territory management


Suitable for:

  • Product & Brand Managers of agri-input companies

  • Sales Team of agri-input companies

  • Working professionals in agri- input start-ups

  • Government officials of Agri. / Horticulture departments in Extension role

  • Young professionals looking for their career in Product & Brand Management roles


PROGRAM LEARNING OUTCOME

After attending the 3-day program, the participants will: Understand the need, importance and benefits of branding agri-inputs in the emerging markets Acquire nuances in branding concepts, all possible elements that can be used to differentiate your product from your competitors, create an identity and brand image Analyse the changing markets, behaviour of farmers, distributors, and the technology that compels for professionalism and new skill sets for product and brand management Enable to adopt and apply the knowledge to develop suitable product and brand strategy for demand generation using digital tools Evaluate the effectiveness of applied tools for managing product & brand


PEDAGOGY Lectures through Power-Point Presentations Group exercises, Facilitated discussions, Case analysis Experience sharing talks with Practitioners /Brand Managers.


THE COURSE FEE Rs. 9750 + 18% GST - it includes Institutional fee, Reading material, Program Kit, Lunch, tea and snacks during program days. The program is non-residential. Limited accommodation available on twin sharing and on first come first serve basis.


Add: Three-day on-campus MDP | June 13 - 15, 2024 | IIPM Bengaluru Indian Institute of Plantation Management, Bengaluru Jnana Bharathi Campus, P.O. Malathalli, Bengaluru - 560056


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